Life is not easy for a commercial photographer, especially when there are so many things to take care of. And one of the most critical and most difficult parts is client handling. In this article, we are going to look at the problems that any usual faces while dealing with clients and how one can manage such imbroglio.
As we create small apertures, the depth of field increases. Depth of field is the range of the scene that stays sharp and focused. As we set large apertures the depth of field decreases.
Then you have to think about giving your work a personal touch. A style that is very much your own style. And this style has to be distinct enough to make the pictures look different. Every body looks for a dash of distinction, so would your clients. What would make their advertisements different and exclusive. You also have to package your work in the right way. Giving out an extra print gratis, is a common trend. How would you make your clients feel they’ve got benefited so that they keep coming back to you?
John: I know you and Amy as pioneers and powerhouses in the Royalty Free arena. You two are also founders of Blend Images, an agency offering both RF and Rights Managed images. You guys truly have a wealth of experience in the stock photo marketplace. Now I understand you are dipping your toe, or maybe your whole foot, in the Micro stock waters.
Some specialties of photographers are not used to getting a byline for photo credit and some are. But we all have done work that someone wants to use on a website. You are looking for someone who is willing to place a link on their website back to yours. This is called a backlink. Even as simple as a customers site that they do a blog or facebook post back saying they did a session with you that day. Allot of times they will place your name that contains the link to you. If possible ask if you can send them the code. This way the link back can have relevant keywords. Instead of photo by Curtis Wallis. I prefer Commercial Photography by Curtis Wallis or Curtis Wallis, commercial photography toronto Columbus Ohio. Also don’t forget you can use alt or title tags in the code you send.
It’s very difficult to market yourself if you don’t have a track record so start small and approach local restaurants and non-chain fast food outlets and offer your services. Often they don’t have big budgets and are looking for people to photograph their products. Offer your services to local cookery or chef schools where students are looking to create their own portfolios.
Because of stock I have had the opportunity to “hang with” a lion, a tiger, and an elephant…I’ve had the chance to shoot a baboon in my studio too. Animals, of course, are not the only “perks” I have been able to enjoy from shooting stock. I spent a week in one of the swankiest Penthouses in Buenos Aires, a magnificent “casa” in Mexico, …heck, I have even rented a disco (also in Buenos Aires) and had a crazy fun time shooting what in effect was a private disco party complete with a crowd of dancers, throbbing music, and smoke machines. Cool!
Whether you like it or not, how well you craft your marketing and sales efforts will determine the level of success you achieve with your photography. It’s sad, but it’s true. If you will use this short checklist, I personally guarantee your marketing and advertising will work better for you than you have ever dreamed possible.